Who should build my website?
Should an advertising agency or a web development company build my website? This question seems to baffle many companies, but why? Why do companies feel like they are going around their agencies back if they hire a web development company to build their site. The simple fact of the matter is that the web is far too big and far to advanced for an advertising agency to keep up with. They simply can’t devote enough resources and manpower for what the web requires. That is why agency developed sites don’t look, function and most importantly, don’t generate the same ROI as a site build by a development company. I overlooked this simple fact for over 6 years and it took me less than two weeks working for Twelve Horses, you guessed it, a web development company, to realize how much more skill, true expertise, and flat out better equipped a specialized company is.
~rg
