http://fun.robgaedtke.com trying to keep the world of art a bit more scientific Thu, 24 Apr 2008 03:40:59 +0000 http://backend.userland.com/rss092 en Alpine Meadows Ski Resort launched their blog today! Check it out at blog.skialpine.com You can also check them out at: http://fun.robgaedtke.com/2008/04/24/alpine-meadows-launches-blogskialpinecom/ Should an advertising agency or a web development company build my website? This question seems to baffle many companies, but why? Why do companies feel like they are going around their agencies back if they hire a web development company to build their site. The simple fact of the matter ... http://fun.robgaedtke.com/2007/12/21/who-should-build-my-website/ Today was my first day at Twelve Horses North America as a project manager. This is a bit of a change for me, much less hands on then I'm used to but that is where I have wanted to go for a while now. I'm very excited with this change ... http://fun.robgaedtke.com/2007/12/04/bye-bye-kps3-hello-twelve-horses-north-america/ I don't like to post family stuff on this blog (you can get all of that at blog.robandshayna.com.) However, as professionals we have to remember that without the support and love from our families we wouldn't produce work that is truely great. They are the driving force of our happiness ... http://fun.robgaedtke.com/2007/11/13/the-family/ Graphic standards... they are expensive, they are complicated, they are time consuming and they are 100% necessary. You will not find a major company without a strong identity system. Why? Simple, they want their image to be clear and consistent across all media. A logo not only represents the company, it ... http://fun.robgaedtke.com/2007/10/25/the-importance-of-graphic-standards-identity-systems/ Recently Casey and I had a discussion on what the best line length for readers is and it got me to thinking about the web and if the readers had different preferences for online reading vs. print. The following is what I uncovered: For print, the shorter the line length the ... http://fun.robgaedtke.com/2007/10/16/line-lenghts-print-vs-web/ I was going through some old work a couple days ago and stumbled upon this retouching job I did for one of our clinets. At the time it seemed harmless but when I look back on it I'm not really sure how harmless it actually was. Because this shot wasn't ... http://fun.robgaedtke.com/2007/10/12/you-cant-trust-anything-these-days/ This shot of my son was taken into "preview" yes that is the very basic preview program free on any mac. Go into the retouch tools (all 5 of them) take the sepia slider about 1/3 of the way and save. Then take into photoshop, do some quick burned edges ... http://fun.robgaedtke.com/2007/09/12/my-son/ anyhow, I'm working on it. http://fun.robgaedtke.com/2007/08/10/hello-world/